Jo Malone Basil & Neroli //

"A Sophisticated, sensual floral with green facets – stunning in it’s simplicity" - Anne Flipo, Perfumer

Hands up if you love Jo Malone? I feel like the world is head-over-heels in love with Jo Malone London which is why their new fragrance launches are very exciting!  I popped into Jo Malone BT2 , in Dundrum Town Centre to visit the team and sample their new fragrance, Basil & Neroli which is launching today, September 1st

The first citrus-floral from the brand, the scent pays tribute to their London heritage and also to their own history- it’s the first time they’ve used basil in a fragrance since their best-selling Lime Basil & Mandarin was introduced over two decades ago.

I was expecting the fragrance to have slightly more green, herby notes to it, however, it’s actually more of a floral fragrance which is balanced with a hint of zesty basil. The Neroli is pure, uplifting and beautiful, it has a real english country garden feel to it and the basil almost wafts in from the herb garden nearby.

Basil & Neroli is also the most unisex offering I’ve tried from the brand. True to their scent-layering philosophy, the brand suggest layering with Red Roses for women, and Pomegranate Noir for men. 

I think it’s safe to say, we are looking at a future Jo Malone Classic; it’s both beautiful and cool, and it’s destined to be a future perfumey icon! 

The Jo Malone Basil and Neroli collection will be available from 1st September priced between €34 for the body and handwash to €109 for the 100ml cologne from Jo Malone London & Brown Thomas, Dublin

Have you tried the new fragrance?